A local council has hit back after a  seaside town was named the worst in the UK. Which? surveyed its members to determine the country’s ‘best and worst’ seaside towns.

At the bottom of the list was Bognor in West Sussex, which has been dubbed the worst. It got a 36% destination score, a two out of five for its beach, and one out of five for its seafront, food and drink, tourist attractions, scenery, shopping, parking, peace and quiet and value for money. Which? members called it ‘dirty’, ‘rundown’, ‘depressing’, and ‘a seaside town that’s forgotten next to the sea’.

But the local authority, Arun District Council, has responded, saying there is “a lot to celebrate” about Bognor, noting the number of attractions and award-winning Hotham Park. 

The council said that the park is “a beautiful green space perfect for families, dog walkers and anyone looking to enjoy a stroll or a picnic under the trees”, and is home to a cafe, miniature railway and adventure golf. 

It also discussed the Alexandra Theatre, which is amid a £15 million regeneration, the refurbishment of the esplanade, and other features such as the independent restaurants and shops, the beach, the Arcade, and Butlin’s.

A spokesman for the council told The Argus: “Yes, like many seaside towns, Bognor faces its share of challenges. But what sets it apart is the strong sense of community and the genuine effort being made to improve and evolve. 

“The town is full of people who care-who volunteer, support local events, and welcome visitors with open arms. Next time you hear someone talk about Bognor Regis, remember – it’s all about perspective. 

“If you choose to look for the good, you’ll find a town full of charm, character, and community spirit. Let’s support our seaside towns, celebrate their uniqueness, and help them thrive.”