A children’s bike manufacturer has fallen into administration, with staff being made redundant. Frog Bikes, headquartered in Ascot, Berkshire, with a factory in Pontypool, Wales, has begun laying off staff after filing for administration.

The business was launched by parents Jerry and Shelley Lawson in 2013. According to their website, the company aimed to “create high-quality, lightweight bikes specifically designed for children”. It worked with Olympic bike engineer Dimitris Katsanis to create bikes perfectly suited to young riders.

However, official records on The Gazette show that Frog Bikes appointed Anthony John Wright and Alastair Rex Massey, of FRP Advisory Trading Limited, as administrators on Thursday, February 19.

The brand previously confirmed the news, citing “tighter financial markets and reduced access to funding (making) it increasingly difficult for growing manufacturing businesses to secure the requisite working capital”.

It also blamed Brexit and difficulties adjusting to post-pandemic “supply chain disruption”, as reported by road.cc.

In 2021, the owners of Frog Bikes claimed that leaving the EU cost them £250,000 in two months. Then, just two years later, their accounts showed losses of £500,000.

Staff at Frog Bikes are now being made redundant, with a few making announcements on LinkedIn describing it as “a difficult day”.