The new Billionaires Row, Princess Diana Beach, formerly known as Coco Point Beach, has quickly become one of the most sought-after destinations for the world’s wealthiest individuals.

Renamed to honour the late Princess Diana, who adored vacationing on the beautiful island of Barbuda, the beach is now attracting a growing number of high-profile visitors.

Who wouldn’t want to visit a royal-worthy destination, a place once favoured by royalty? With its pristine white sands, occasional pink sand appearance, and crystal-clear waters, it’s easy to see why Princess Diana Beach has captured the attention of those seeking an idyllic retreat.

This once-serene paradise is experiencing a major resurgence after nearly being wiped out by Hurricane Irma in 2017.

Before the hurricane struck, Barbuda had just opened a brand-new airport two weeks earlier, designed to accommodate private jets—a detail that alone appeals to the ultra-rich.

For those deeply appreciating Princess Diana, known as the ‘People’s Princess,’ visiting her beloved island has become a way to honour her memory and show respect for a place she held so dear.

Wealthy visitors feel an obligation to protect the island and preserve its natural beauty, ensuring it lives up to its royal connotations.

While many flock to the island for its peaceful escape and serene surroundings, investors have also set their sights on this exclusive paradise. Multi-million-dollar homes began sprouting up just weeks after the hurricane, with some being built right next to the beach.

The rapid development has led to mixed reactions from tourists and residents. Some have noted that the influx of luxury homes could soon make the island feel less like an exclusive haven and more like a popular tourist hotspot.

One TripAdvisor reviewer commented that now is the perfect time to visit before it loses its “exclusivity”.

They warned that as the island grows in popularity, it might become just another overcrowded destination from which people are trying to escape.

Barbuda is undoubtedly transforming, but it remains to be seen whether it will maintain its charm as a serene retreat for the wealthy or become a bustling playground for the rich and famous.

Only time will tell if Princess Diana Beach retains its status as an elite getaway or becomes another luxury travel destination.