Sky Broadband subscribers are being informed they have the option to switch providers even whilst still within their contract period if dissatisfied with price increases taking effect in April. The company is implementing its yearly price adjustments across various products, with broadband customers facing a £3 monthly rise.

As the price increase is being imposed by Sky, subscribers may choose to terminate their contracts even if they remain within their minimum term. Nevertheless, Ernest Doku, Uswitch broadband expert, cautioned that certain Sky Broadband customers had merely one week remaining to circumvent an April mid-contract price rise to their bills.

He said: “Time is running out for Sky customers to dodge a £3 monthly increase to their broadband bills from April 1. Notifications have been sent in stages since February and, for many, there are just seven days left to protect themselves from higher bills.

“Sky uses ‘variable pricing’, which gives it the flexibility to change its rates at any time. However, under Ofcom rules, because this price rise wasn’t agreed upfront, you have the right to exit your contract early without paying penalty fees.

“There are plenty of options if you decide not to accept Sky’s new pricing. Some broadband providers, including Vodafone, Virgin Media, BT, EE, Plusnet, and Hyperoptic, currently offer a price freeze promise until 2027 for those who switch before the April increases.

“Some regional providers, such as Trooli and YouFibre, commit to no mid-contract increases at all, giving you certainty that the price you sign up for remains the same throughout your contract.

“A £36 annual increase can be a significant jump depending on your package, so check your inbox for a notification from Sky.

“You have exactly 30 days from the date you were contacted to either switch to another deal or haggle for a better rate, before being locked into these higher costs.”

Addressing the changes, Sky said: “From April 1, 2026, we’re changing some of our Sky TV, Sky Glass, Sky Stream and Sky Broadband and Talk prices in the UK. Details of these changes are contained in the email or letter that we sent.

“We hope you’ll continue to enjoy our services, but if you’re not happy with the changes to your Sky+, Sky Q, Sky Broadband and Talk contracts, you can cancel your subscription. There are various ways to do this.

“If you’re thinking of cancelling your Sky +, Sky Q, or Sky Broadband and Talk because of these changes, you should contact us within 30 days of receiving your notification to avoid early termination charges.”