In a futuristic twist, one of the leading cruise brands is set to welcome humanoid robots and AI-powered robotic dogs on board to interact with passengers.

MSC Cruises will introduce AI-driven robot entertainment on select vessels. Travellers embarking on the Swiss-Italian cruise line may be greeted by robots during a meet and greet session, followed by a robot-themed parade.

And it’s not just for the grown-ups.

Youngsters aged seven and above will have the chance to engage in interactive, inventive robotic workshops to gain insights into this advanced technology. They’ll also witness the robots showing off their dance moves at the cruise line’s Doremix Family Disco.

MSC Cruises is currently trialling humanoid robots and AI-enabled robotic dogs created by Unitree Robotics aboard the MSC Bellissima. These are also slated to feature on the MSC Bellissima in Asia and on the MSC Magnifica during part of the World Cruise 2026.

The introduction of AI-driven robot entertainment for guests forms part of MSC Cruises’ revamped experiences for 2026. They’ve also unveiled plans for updated shows, parties, and live entertainment on board, including a refreshed 70s Party, complete with new music and costumes.

Additionally, 20 fresh big band performances will premiere on MSC Poesia, alongside its beloved Dirty Dancing: In Concert. MSC Seaview and MSC Grandiosa will meanwhile revamp their principal production shows, whilst MSC Meraviglia will reintroduce its popular flamenco performance, Paz.

That’s not everything. MSC Seascape will also debut additional live music, featuring Duelling Pianos, plus a fresh American Country Band experience.

Furthermore, MSC Cruises is broadening its Professional Coaches Programme across 15 ships this year, and is enhancing its MasterChef at Sea offering.

Greater numbers of children will be able to enjoy the cherished LEGO Parade aboard the cruise line, as it extends from seven to 14 ships in 2016. An updated and immersive LEGO Family Game Show will also feature, together with a fresh educational entertainment initiative, Ocean Day, by the MSC Foundation, for youngsters.

Those travelling with the cruise line this year will have plenty to keep them occupied, with passengers able to participate in two exclusive MSC Cruises game shows. The music-based game show, Chart Toppers, celebrates chart hits from the 70s through to today, whilst Quiz O’Clock: The Battle is a competitive format and variation on the line’s traditional quiz show.

Steve Leatham, MSC Cruises’ vice president of Entertainment, commented: “As a family-owned company, we know how important it is to offer entertainment that brings generations together. In 2026, we are building on what our guests already love, whilst introducing new ideas, new energy and new cruise-industry first experiences – there is something for everyone, wherever they choose to sail.”

Matteo Mancini, MSC Cruises’ family entertainment development director, added: “MSC Entertainment is fully focused on the future and is actively investing in the development of new, modern forms of entertainment, spanning digital and immersive experiences. From robots and game shows to interactive fun, active experiences, partnerships with celebrated brands, original mascots and music, this year’s offering on MSC Cruises is truly spectacular.”

Further details are available on the MSC Cruises website.