Morrisons launches new ‘£10 rule’ in 415 stores from this week | Personal Finance | Finance
Morrisons has introduced at new ‘£10 rule’ in 415 of its stores – and it’s good news for customers. The supermarket giant confirmed that More Card holders can pick up a free refillable hot drink at selected Morrisons Cafés when they spend £10 or more in a single transaction in store.
Under the scheme people can swipe their More Card to earn a voucher for a free hot drink after spending £10 in store.
The offer is available from Monday 1st September until Sunday 28th Septembers. A spokesperson said: “Morrisons is treating More Card holders to a free refillable hot drink of choice in its cafés, to brighten up customers’ weekly shops.
“Available in selected Morrisons Cafés, the offer can be redeemed from Monday 1st September until Sunday 28th September, when customers spend £10 or more* in a single transaction in store and swipe their More Card*.
“The deal can be used across a selection of refillable hot drinks, from lattes and cappuccinos for coffee lovers needing an extra boost, to calming chamomile and green teas. Customers will earn a voucher when they scan their More Card on a purchase over £10 in store, the voucher will be given to the customer via the App or a physical coupon printed at the till. For app customers, they’ll need to activate the offer in their app before visiting the café.”
To find your local Morrisons Café, visit: https://my.morrisons.com/storefinder/.
The offer excludes takeaway hot drinks and the £10 minimum spend in store is calculated after any discounts have been applied. It excludes online & Morrisons Daily and there is a maximum one hot drink per week and it must be redeemed in 7 days of the in store shop.
The offer is not available in Morrisons Brew bars and Morrisons Daily’s or via Amazon and Deliveroo.
Hot drinks included within the deal:
- Latte
- Coffee
- Cappuccino
- Hot Chocolate
- Milky Coffee
- Flat White
- Mocha
- Decaf Tea
- Chamomile Tea
- Mint Tea
- Lemon & Ginger Tea
- Green Tea
- Pot of tea
Earlier this summer Morrisons said it had “bounced back” from a cyber attack which disrupted its Christmas trading, as it posted stronger sales and profits for the latest quarter. Group sales grew by 4.2% to £3.9 billion for the 13 weeks to April 27, compared with the same quarter a year earlier.
Rami Baitieh, chief executive of Morrisons, said he was “pleased to report that Morrisons has bounced back strongly” from disruption linked to a cyber attack on its technology supplier Blue Yonder in November.
The retailer had previously said the incident caused slower sales growth in the quarter to January and highlighted that its recent turnaround progress was “set back” by the issue.
The company was unable to see its product availability and stock levels for four days, leading to reduced availability in stores over the key trading period.
However, Morrisons saw sales growth accelerate from 4.2% in the previous quarter to 4.3%, with a like-for-like growth figure of 3.9%.
Meanwhile, underlying earnings grew by 7.2% to £344 million for the first half of its financial year.
Bosses said the business had seen sales supported by investment into pricing and promotions amid intense competition across the sector and pressure on customer budgets.
Mr Baitieh added: “Against the backdrop of a challenging macro environment with inflation driving subdued consumer sentiment, value remains at the forefront of customers’ minds.
“Throughout the first half we’ve worked hard on helping customers through these challenges with a rigorous focus on price, promotions and meaningful rewards for loyalty.”
It comes as the company pushes on with its major turnaround plan, which has seen it overhaul a raft of store operations.
In March, Morrisons announced that 365 staff were at risk of redundancy because of plans to close some of its cafes, convenience stores, florists and fresh food counters.
As a result, it said it would shut 52 cafes, all 18 market kitchens, 17 Morrisons Daily convenience stores, 13 florists, 35 meat counters, 35 fish counters and four pharmacies.
In its latest update, Morrisons said it has launched new trials including a new-look Market Street section within its stores.
Morrisons added that it made a further £58 million in cost savings over the latest quarter, amid plans to save £1 billion by the end of the 2026 financial year.