Meghan Markle has still not officially launched her brand ‘American Riviera Orchard‘, as zero products are available for the public to purchase, but an expert has claimed this is due to one key reason.

A branding expert has revealed that Meghan Markle has embarked upon a strategic move, which could help her appeal. Meghan is reportedly planning to launch a bottle of rosé wine, which will be the first item available for the public to purchase, claims the Daily Mail.

Branding expert, Lucie Green told Fabulous Magazine, it could be more lucrative than jam – as she noted that Meghan’s brand appears to be lacking one thing: investors. Lucie explained: “I imagine the pop-ups and the seeding, and a series of dinners will continue until some kind of official launch.

“It could be that she’s still courting investment. If the brand is direct to consumer, versus wholesale, there will need to be a substantial marketing budget for consumer acquisition.”

She added: “It could be that the jams were the precursor and example to show proof of concept to talent and investors.”

If Meghan launches wine, she could follow in the footsteps of numerous A-listers who also have branded bottles, including Cameron Diaz, George Clooney, Brad Pitt and Kylie Minogue.

Commenting on consumer appeal, brand expert, Lucie added: “It’s a segment that has broad consumer appeal and many leading brands are focusing on concept and lifestyle vs connoisseur wine drinkers.”

According to the Mail, Meghan is also expected to sell bedding pillows, soaps, home décor, fragrances, cookbooks and even cookie mixes on American Rivera Orchard.

While royal fans are yet to be able to buy any of Meghan’s products, Lucie said the jam promotions have created excitement for the brand.

She said: “I think in the sense that they’ve proven the brand is happening, not just a press release – the jams have been a success.”

In April, Duchess of Sussex sent 50 influencers a jar of strawberry jam “sourced in Montecito”. The duchess sent the conserve to 50 of her influencer friends to taste test – just days after it was announced she will be curating a cookery show on Netflix.

Initially, among the lucky few who received Meghan’s new product and shared pictures of it on social media were fashion designer Tracy Robbins and Argentine socialite Delfina Balquier.

Meghan has also been criticised for the timing of the promotion of her new brand in relation to Royal Family events in the UK. Prince Harry and Meghan Markle were slammed for their “self-promotion” efforts conducted during the Trooping the Colour birthday celebrations for King Charles III on June 15.

Kinsey Schofield, speaking on Talk TV, spoke about Meghan’s product promotion during Princess Kate’s Trooping the Colour appearance. She said: “I can’t believe this is real. It makes these two look so small. Here comes the self-promotion train that is the Sussex team.”

It comes as Meghan gifted dog biscuits and more jars of jam to one of Prince Harry‘s close friends, Nacho Figueras, who showed off the gifts thought to be from the Duchess’ lifestyle brand American Riviera Orchard on his Instagram story.

Kinsey also commented on efforts made by Meghan: “Times are rough over in Montecito when it’s dog biscuits you are trying to use to upstage the Princess of Wales. How petty. How small.”