Meghan Markle is very “keen” to do one thing regarding her new brand, As Ever, despite the latest backlash, a royal expert has claimed.

The Duchess of Sussex officially announced the name of her new brand with an Instagram video earlier this month, which is set to launch sometime in the spring.

As Ever was originally thought to be called American Riviera Orchard, however, Meghan faced various setbacks regarding its trademark last year.

Meghan’s announcement—branded a “disaster” by a former royal staffer—sparked mixed reviews. Some were excited about the news, while others criticised her for the name change.

The move sparked a backlash after internet sleuths spotted that As Ever is also the name of a small family business based in New York, while the duchess was blasted after her logo – a palm tree with two hummingbirds on each side – bore a striking similarity to a Spanish coat of arms.

But now a royal expert has defended the duchess and said that “we all make mistakes” regarding the name of her brand being the same as other businesses, while they also highlighted how Meghan’s video portrayed simple statements of fact.

Royal expert Jennie Bond told the Mirror: “Lots of new ventures hit teething problems and Meghan’s was no exception.

She obviously should have been advised to research the copyright of her chosen brand name, but we all make mistakes.

“She has now tried to put the best spin on these early setbacks.”

Ms Bond also dismissed reports claiming that the duchess made a subtle dig at the royals with one of her comments and added that she stated facts.

In the video, Meghan said she had not been able to share her passion for food and home for “years” after she shut her lifestyle blog The Tig – which some reports claimed was a subtle dig at the royals as her blog was forced to shut down in 2017 – which was around the same time that she became engaged to Prince Harry.

The royal expert said: “I don’t think she was making a dig at the Royals by saying she hadn’t been able to share her cooking and gardening tips for the past few years.

“It is simply a statement of fact. She didn’t sound bitter or resentful about it. She sounded delighted that she is now free to resume what she has already proved to herself to be extremely good at: selling lifestyle ideas and suggestions.”

Elsewhere, Ms Bond claimed that the duchess is very “keen to make her new brand a “success”.

She explained: “I think she’s keen to make it a success because this is what she has already proved herself to be very good at.

“These days, she is a great deal more famous than before she met Harry and is likely to attract far more business to her site, so she stands to make a good living for herself and her family.

“And that, they said, was one of the reasons they wanted to leave the Royal Family: to earn their own way in life, and of course to be free. And that really is fair enough. Good for her, doing what she clearly enjoys, probably making a great deal of money and helping to pay for the luxurious life they have in California. “

Meanwhile, former royal butler Grant Harrold said that it’s not a great start for Meghan’s brand whose latest problems will probe a “disaster” for her brand.

He told GB News: “It’s a bit of a disaster, isn’t it, for her? She’s trying to launch this brand, and she’s already had to rename it. And then when I saw the logo, it’s very similar to the Spanish town’s [of Porreres], so it’s not great.

“I think the town has actually said they’re going to possibly fight her on this, so this isn’t a great start to her new brand.”

He added: “It’s constantly this rebranding thing that’s going on, which is quite interesting. We’ve had different brands – way back to Sussex Royal at the very beginning, we’ve now got this new lifestyle series that’s coming out, and obviously, she’s got this new brand that’s going to go alongside it – it’s very difficult.

“This is not something royals typically do. Prince Harry is a senior member of the Royal Family, so it’s kind of uncharted territory that they’re going into. And this is a bit of a disaster, because everything they seem to do when it comes to branding, it just doesn’t seem to work.”