Money expert Martin Lewis has issued a plea to his followers and fans after announcing a 10-day break to spend time with his family.

The founder and editor of Money Saving Expert is stepping away from his work commitments to spend time with his wife Lara Lewington and their daughter.

But Martin urged people to continue to be vigilant about scammers trying to use his name to con people out of money in his absence, as opportunistic conmen increase their attempts to trick people whenever Martin isn’t posting.

In a message posted to X on Tuesday night, Martin said: “And that’s me done. As I’ve no TV show for a few weeks, I’m going to take advantage and put my MoneySavingExpert hat to one side for a little bit and spend some time wearing my far brighter “Dad” hat instead.

“So I’ll be off social and work for 10 days or so. I’d be grateful if, while I’m off here, you report any scam ads using my name or image to the platform (they often increase when I’m not posting).

“Wishing all celebrating a Happy Easter or Pesach Sameach – and for everyone else, I hope you have a great time too. See you in a week or two.”

Last summer, Martin sounded the alarm over fake scam ads which used wording like ‘Martin Lewis arrested’ to try to trick people.

At the time, he said: “Lots of scam ads using “martin lewis arrested” to try and draw people in to their criminal schemes again. “If you see them please report them as scams to the platform (let’s hope the platforms pull their bloody fingers out and sort it).”

Back in 2024, Martin told his followers how the top 20 most popular celebrities for scam ads include singers like Taylor Swift and Ed Sheeran as well as popular presenter Jeremy Clarkson and Hollywood stars like Johnny Depp or Keanu Reeves.

Talking on his The Martin Lewis Podcast at the time, Martin said: “Many people think of scams as a light term but we should think about it like organised crime. It’s organised crime to try and steal money off people using suspicious devious psychologically adept forms of marketing to try and grab people’s money.

“So don’t assume that these criminal scammers are just randomly pumping out ads. In fact it’s almost certain that they have their own in-house dark web digital marketing teams who research which celebrities and advert types get the best click-through rates and then hone in again once they’ve got that data on which of them are most likely to attract people who will then be vulnerable enough to give them money and will make the mistake of giving them money.”