Canadians are hitting back at President Donald Trump by cancelling holidays and tripss booked to the US, yanking hundreds or even thousands of dollars from the US economy to spend their time and money exploring Canada instead.

“With everything going on in the United States at the moment, it doesn’t sit well with me to be putting our hard-earned money into their economy,” Michelle Gardner, a B.C. resident who recently cancelled a U.S. spring break trip, told CBC News.

“In the next four years, we will be looking at spending our money here and exploring all that Canada has to offer.”

The “Buy Canadian” movement is growing in popularity, in the wake of U.S. President Donald Trump placing massive U.S. tariffs on Canadian goods and repeatedly threatening to annex Canada. Provinces and territories are seeing increased interest from Canadian tourists and they’re looking to capitalize on that momentum.

That includes Nova Scotia, whose tourism board has a new domestic advertising campaign to “entice and inspire” travel to the province. Operators are already reporting increased summer bookings, they said.

At least eight provinces and territories shared with CBC News that they’ve seen increased interest from Canadian tourists in recent months.

With that increased national pride and sense of wanting to spend dollars here, there’s a real opportunity to get more of our provincial residents and national residents coming to different parts of the province,” Jonathan Potts, CEO of Tourism Saskatchewan, said.

In Toronto, Ripley’s Aquarium offered a 25 per cent discount for Ontario residents during February and offered a “No Tariff Tuesday” discount during this week’s March Break.

Companies are hopping on board, with Flair Airlines announcing new flights between Charlottetown and Toronto starting in April, citing projections for weaker U.S. bookings.

Canadian travellers already account for most visitors to the provinces and territories and with several provinces reporting strong interest from U.S. visitors coming to Canada it’s shaping up to be a busy season for this country’s tourism industry.

Barbara Mazzega from Vancover said she found hotels booked solid for a replacement trip to Newfoundland and Labrador recently aftre she cancelled plans to travel to the US on holiday

She and her husband were meant to go on a five-day cruise to Alaska with some friends. But when the threat of tariffs loomed in February, they decided to change their plans.

“We just looked at each other, my husband and I, and went, ‘Yeah, no, it’s just not OK,'” the 60-year-old told CBC News.

“We just didn’t want to give a U.S. cruise ship line — a U.S. anything — our money.”

Fellow Canadian Brian Gallaugher, 66, said he also scrapped plans for an upcoming family visit to see his son who lives in the U.S. Instead his son will make the trip up to Canada.

Brian said: “We just find it so offensive that Trump continues to talk about Canada becoming the 51st state. We really don’t plan on going back to the States until that kind of rhetoric stops.”