A UK village crowned the most beautiful in the world has brought in strict new rules and bolstered its coffers with £175,000 to fight overtourism.

Bibury, nestled in the Gloucestershire Cotswolds, is an undeniably charming spot. It boasts honey-hued stone cottages, a gently winding river, and a historic, fairytale-like atmosphere. Its allure led Forbes to name it the world’s most attractive village for 2025, approximately 150 years after poet William Morris declared Bibury “the most beautiful village in England.”

The cottages of Arlington Row are often hailed as the most photographed and breathtaking cottages in Britain. Built in 1380 as a monastic wool store, it was later converted into a row of weavers’ cottages in the 17th century.

It’s easy to see why Bibury garners such accolades, with accommodation options like the Swan Hotel and The Catherine Wheel pub both welcoming inside and festooned with climbing plants outside. The village’s charm has put Bibury firmly on the tourist trail. And now, some locals say, things are getting out of hand.

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Chairman of the local parking action group, Mark Honeyball, who has resided in Bibury for a decade, has had some rather unpleasant experiences with visitors. He previously told the Express that he asked a coach driver to move away from some double yellow lines before the unthinkable occurred.

He said last year: “I’ve been physically attacked four times now, but once really quite badly two weeks ago, I was kicked in the chest and stomach and kneed and punched in the face full force by a driver that I’d just asked simply to move on from double yellows at the top of the village.

“The coach drivers themselves are being pushed here by their coach companies, they don’t really want to be here, they find it really difficult to park. The tour operators are the key behind this, the coach operators are doing what the tour operators ask them to do, primarily with people from China, India, and South Korea at the moment.”

As many as 20,000 visitors have flocked to Bibury over a weekend, with up to 50 coaches arriving there daily. That’s a staggering number for a village with merely 600 residents.

This week, Gloucestershire County Council announced it was investing £175,000 in a project to combat ‘overtourism’ in Bibury, Punchline Gloucester reports.

Following the period of consultation, the county council is considering a series of measures to control the impact of tourism. They include:

• Permanent removal of coach parking bays and implementation of on-street parking restrictions.
• Additional enforcement of parking restrictions.
• Introducing pay-and-display parking.
• Restricting coach parking/waiting using enforcement officers to support traffic flow.
• Exploring if there are improvements that can be made to local bus services including options such as park and ride.

Restrictions on coaches entering the village were implemented in May last year. At that point, parking bays in the heart of the village were shut and new public bus stop clearways were established. The objective was to put a stop to “unsafe coach manoeuvres.” Following the summer trial period, Gloucestershire County Council decided to implement permanent restrictions on coaches entering the area.

Cllr Lisa Spivey, leader of the county council, said: “Hopefully we are getting somewhere. We did a trial last year which has been extended where we essentially removed the coach parking bays in the centre of the village and created drop off and pick up points for coaches, so we are now going to make that a more permanent solution.

“They have currently got some red and white plastic barriers which don’t look very nice in a historic village so we want to make that look nice. We are going to introduce pay and display parking so we can pay for more enforcement to make sure people aren’t parking where they shouldn’t be and causing an issue.

“We’ve been working alongside the coach operators and other stakeholders to really encourage the use of smaller vehicles to come into the village. There’s been a huge amount of engagement with the coach operators, Cotswold Tourism, the parish council, businesses, the police etc. Lots of people have been involved.”