I shop at Sainsbury’s every day but price of an item made me go to Aldi
I’m a regular face at my local Sainsbury’s store, but I’ve recently started shopping in Aldi more (Image: MILLIE BULL)
I’m a regular face at my local Sainsbury’s store, but I’ve recently started shopping in Aldi more often because of the price of one item. I shop at Aldi and Sainsbury’s, but I must admit that, despite Aldi being cheaper, I end up going to Sainsbury’s most days because it’s marginally closer and less chaotic.
I’ve also come to the conclusion that Sainsbury’s produce is of a higher quality than Aldi’s, and as we buy so much fruit and veg in my household, we often nip to Sainsbury’s because we know the produce will last longer and often tastes better. However, recently, I’ve found myself heading to Aldi to buy another item because of the price difference: Salmon. I eat salmon most days of the week with rice, noodles or another accompaniment. The fatty fish is rich in omega-3s, vitamin D and antioxidants, which can protect cells from oxidative stress, reduce inflammation, improve skin elasticity and boost brain and heart health.
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Not only is it beneficial to my health, but it’s also delicious, especially when cooked with soy sauce.
However, salmon is not the cheapest and can set you back £4 if you want a couple of decent-sized fillets.
Recently, when I was picking up some salmon in Sainsbury’s, I was astounded at the price. I usually buy whichever fillets are on offer.
Sainsbury’s has loads of Nectar prices in-store and personalised Nectar prices in the Nectar app, but even with the Nectar prices, some of the packs were just shy of £5 or even £6.50 for two fillets.

Aldi salmon is cheaper and nicer in my opinion (Image: MILLIE BULL)
Salmon has always been expensive, but it seems even more expensive recently, especially with pricey energy bills to pay and a crippling cost-of-living crisis.
Sainsbury’s does have a packet of two salmon fillets for £3.59 (Stamford Street Co. ASC Salmon Fillets), which is the same price as Aldi’s, but despite claiming to be ‘boneless’, I often find the odd bone in these.
Instead, I now head to Aldi for The Fishmonger Boneless Salmon Fillets 2 Pack, which is not only of brilliant quality but, in my experience, also contains fewer bones.
There are also other items I will exclusively buy from Aldi: Items from their bakery section.

Sainsbury’s does have a packet of two salmon fillets for £3.59 (Image: MILLIE BULL)
I used to pick up the occasional croissant or pain au chocolat from Sainsbury’s on weekends for a leisurely breakfast. However, unless I arrived early, they were often disappointingly dry, stale, and lacked flavour-especially given their price.
When I first tried a croissant from Aldi, I was sceptical and assumed a lower price would mean lower quality.
But after sampling much of Aldi’s bakery range in recent months, I’m now a convert and have stopped buying from Sainsbury’s bakery altogether.
Shopping around for specific items and comparing prices is one of the best ways to save money.
However, if this isn’t an option for you, many supermarkets in the UK have loyalty schemes including Tesco (Clubcard), Sainsbury’s (Nectar), Asda (Rewards), Lidl (Plus), Morrisons (More), Co-op, Waitrose (myWaitrose), and M&S (Sparks), where members can access exclusive savings, coupons and earn rewards.








