Anyone with Sky TV in their homes might want to pop February 11 in their diary. That’s the date the company is set to make its next major announcement, and it could be one to watch. In an invite sent to Express.co.uk, the UK provider confirmed, “Big things are coming to Sky TV. Join us to find out more.”

It all sounds pretty exciting, as Sky only holds in-person events when it has major news to announce, so what could be coming soon?

Sadly, we aren’t expecting any shiny gadgets to be unveiled later this month. Sky only recently refreshed its TV line-up, which now includes Sky Glass Gen 2 and a cheaper Sky Glass Air screen. We seriously doubt any new internet-connected televisions will be unveiled at the showcase in London.

Sky’s Stream box hasn’t been upgraded since 2022, so there is a chance this device, which lets homes watch live and on-demand content via the web, might get a boost. Maybe a Stream box Gen 2 will arrive with more power and a new look.

Most likely, it’s a shake-up to Sky’s endless hours of content, especially with the new HBO Max streaming platform launching in March.

For those not in the know, HBO Max is a standalone streaming service that will offer swathes of shows and boxsets such as The Last of Us, Game of Thrones, Westworld and Succession. Sky customers will get access to this platform without paying extra, but it’s thought that some premium content might be reserved for those who pay for access to the full HBO Max experience.

We’re guessing Sky will announce more about this partnership along with more content aimed at keeping customers happy. Sky could also reveal new ways to watch and better bundles that include broadband and mobile access.

“For Sky, this will undoubtedly be one of its most challenging years,” Explained leading analyst Paolo Pesactore.

“Content will no longer be one of its key differentiators in the market. It will finally lose exclusivity over HBO programming as Warner Bros. Discovery can offer the service as a standalone option (HBO) for the first time. This was the last piece, along with Sky Atlantic, given that sports is available on a wholesale basis or through a NOW pass.

“Overall, we should expect telecom providers to significantly ramp up their TV efforts to attract subscribers away from Sky. The Sky Glass offering may represent the future of TV viewing, but the user experience is still poor. Existing Sky Q subscribers are more familiar with this approach but could be tempted by cheaper alternatives. Therefore, Sky will be actively positioning itself in connectivity through broadband and mobile.

“There’s no coincidence that the invite drops on the same day as HBO launches in key European markets, where it was previously distributed exclusively through Sky, with WBD announcing a wave of new retail distribution partners, including telcos.”

Express.co.uk will be at the event and will bring you all the news live, so watch this space.