Greggs is giving away free sausage rolls to customers in December as part of a brand new range.

The high street baker is launching its first ever range of Christmas cards that are being sold exclusively on Moonpig.com, and each card comes with the gift of a sausage roll. The range, which has been called the Ultimate Secret Santa Surprise, includes a £3.95 card featuring a heat-activated ink. When this ink is warmed it reveals a code to redeem a free sausage roll or vegan sausage roll in Greggs stores. Greggs said the festive cards come with the option to personalise some of the designs, including adding the face of a loved one to a sausage roll.

The bakery chain said it designed the collection for people who might be struggling to come up with a gift idea for Secret Santa, or for family and friends that are notoriously hard to buy for.

Hannah Squirrell, customer director at Greggs, said: “We’re all about bringing a smile to people’s faces, and what better way to do that at Christmas than with a card that comes with a tasty treat?

“Partnering with Moonpig means fans can now send festive wishes with a Greggs twist – whether it’s a laugh for your Secret Santa or a surprise for someone who’s tricky to shop for, our exclusive collection with Moonpig offers a fun way to say ‘Merry Christmas’… and yes, there’s a free sausage roll in it too.”

The launch comes after a Censuswide survey of 2,000 people for the baker found that 43% of people feel anxious when finding out they are involved in a Secret Santa gift exchange, with nearly a third (31%) having to take part in two or more each year.

The survey found that a third (33%) said they would be happy or delighted to receive a Greggs sausage roll as a gift, while 10% said it would make their Christmas Day to be given one.

Moonpig UK marketing director Rachael Halliday added: “By teaming up with Greggs, we’re giving people a fun, thoughtful and easy way to show they care – because sometimes the smallest gestures, like a personalised card with a little treat inside, make the biggest impact.”